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Terms of Service

Effective date: April 17, 2026 Last updated: April 17, 2026

These terms govern your use of Tact ("the Service"), a Shopify app operated by Toni Väisänen ("we", "us", "our").

By installing Tact, you ("the Merchant") agree to these terms.

Service description

Tact is an analytics tool for Shopify stores. It collects anonymous visitor browsing events and provides insights including conversion funnel analysis, friction identification, visitor segmentation, and returning visitor patterns.

Account and access

  • You must have a valid Shopify store to use Tact.
  • Access is granted through the Shopify App Store installation flow.
  • You are responsible for maintaining the security of your Shopify account.

Billing and subscriptions

Tact offers a Free plan ($0/month, forever) and a Starter plan ($19/month or $190/year). Paid subscriptions are billed through Shopify's billing system. Monthly plans are charged every 30 days; annual plans are charged once per year. You may cancel at any time from the Shopify admin; no refunds for partial billing periods.

Every Starter plan includes a 14-day free trial. Cancel before the trial ends to avoid any charge. No credit card is required to install the app.

Data retention on downgrade or cancellation

When you downgrade from Starter to Free, or cancel your Starter subscription, your historical data remains accessible read-only for 30 days. Export your data via CSV before that window closes. After 30 days, access is restricted to the Free plan's 30-day rolling window.

Pause (subscription-business merchants)

You may choose to pause your Starter subscription instead of cancelling. Pausing cancels your Shopify billing immediately — no further charges apply. During the pause, your historical data stays accessible read-only for up to 60 days and new analytics are not processed. Reactivate at any time by resubscribing; this restarts live analytics and digest delivery. After 60 days without reactivation, access reverts to the Free plan's 30-day rolling window.

During pause, Tact continues to store your historical browsing data under this processing agreement. You remain the data controller; Tact remains the processor. Data subject rights (access, deletion, rectification) remain in force throughout the pause period.

Data and privacy

  • Tact collects only anonymous browsing events. No personally identifiable information is collected from your store visitors.
  • You remain the data controller for your store visitors' data. Tact acts as a data processor.
  • See our Privacy Policy for full details on data handling.

Acceptable use

You agree not to:

  • Attempt to reverse-engineer, decompile, or extract source code from the Service
  • Use the Service to collect personally identifiable information beyond what the Service is designed to handle
  • Interfere with or disrupt the Service's infrastructure
  • Resell or redistribute access to the Service

Availability

We provide the Service on a best-effort basis. We do not guarantee specific uptime or availability. We may perform maintenance, updates, or changes to the Service at any time.

We will make reasonable efforts to notify you of planned downtime that may affect your analytics data.

Intellectual property

  • Tact and its codebase are owned by Toni Väisänen.
  • Your store data remains yours. We claim no ownership over data collected from your store.
  • Aggregated, anonymized usage statistics may be used to improve the Service.

Limitation of liability

To the maximum extent permitted by law:

  • The Service is provided "as is" without warranty of any kind.
  • We are not liable for indirect, incidental, special, or consequential damages.
  • Our total liability is limited to the fees you have paid for the Service in the 12 months preceding the claim.

Termination

  • You may stop using Tact at any time by uninstalling the app from your Shopify store.
  • Upon uninstallation, we will delete all data associated with your store within 30 days.
  • We reserve the right to suspend or terminate access if you violate these terms.

Changes to these terms

We may update these terms from time to time. Changes will be posted on this page with an updated date. Continued use of the Service after changes constitutes acceptance. For material changes, we will make reasonable efforts to notify you through the Shopify admin interface.

Governing law

These terms are governed by the laws of Finland, without regard to its conflict-of-laws rules. Any disputes will be resolved in the courts of Finland.

Contact

Toni Väisänen Email: [email protected]